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In most cases, flyers and leaflets are free from VAT.
However, there are a few exceptions:
VAT is chargeable if your flyer or leaflet is used as a method of admission
into an event (e.g. ‘Get in free with this flyer!’).
VAT is chargeable if your flyer or leaflet is advertising a discount for
something (e.g. ‘25% off your first visit with this leaflet’).
VAT is chargeable if your flyer or leaflet has an area designed to be written
For the full details,visit HMRC at the following link https://www.gov.uk/government/publications/vat-notice-70110-zero-rating-of-books-and-other-forms-of-printed-matter/vat-notice-70110-zero-rating-of-books-and-other-forms-of-printed-matter